Otheios: Brand Launch Activation

Client:
Otheios
Key Team:
Otheios, Event Production Team, Creative Direction

Creative direction and photographic coverage for the launch of Otheios, a female-focused tanning and body care brand. The project documented a curated launch experience within an immersive event space, capturing guest interaction, product storytelling, and spatial detail. The imagery was designed to establish a refined and cohesive visual identity for the brand's introduction, aligning beauty, femininity, and contemporary lifestyle positioning.

Model in a white crochet dress crouches on a sunlit wood floor beside a woven straw tote, holding a yellow Otheios tanning tube.
Two models sit on a wood floor presenting Otheios products, one holding a white jar and green nail polish beside a blue product box.
Two models in crochet and swimwear climb a light wood staircase, carrying a straw tote and yellow Otheios tanning tubes.
Model in a brown and white bikini crouches on grass by a pool fence, with a straw bag and yellow Otheios tube on white stone beside her.
Close-up of a woman in a pale blue bikini holding a yellow Otheios Glyfada Glow gradual tanning moisturiser tube against her hip.
Overhead angled shot of two women in bikinis outdoors holding yellow Otheios tanning tubes, with sunglasses tucked at the waist.
Two models in yellow and blue bikinis stand in a sunny garden holding Otheios tanning tubes, one carrying a woven straw basket.
Overhead view of a woven straw basket holding Otheios products, a green branded cap, yellow tube, and jars on a sunlit stone floor.
Model in a yellow bikini and white headscarf crouches on a garden path, reaching into a straw basket filled with Otheios products.

More work

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Two spectators in silhouette watch an EA Sports FC 25 Arsenal versus Liverpool match on a large screen, scoreboard reading 0-0 at 2:02.
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38029095222
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