EA SPORTS FC: FC ClubHouse Sydney

Client:
EA Sports
Key Team:
Speak Communications, Event Production Team, Talent & VIP Guests

Official photography for FC ClubHouse Sydney, part of the global launch of EA SPORTS FC 25. The work captured over 150 guests including athletes, creators, and VIPs across immersive brand experiences, live entertainment, and installations, delivering a suite of social-first and media assets for partners, talent, and campaign amplification.

Two spectators in silhouette watch an EA Sports FC 25 Arsenal versus Liverpool match on a large screen, scoreboard reading 0-0 at 2:02.
Green-lit industrial hall with a giant 'Welcome to ClubHouse SYD AU 2024' LED screen above rows of gaming stations and neon-trimmed monitors.
Five women pose and laugh together on green turf in front of an EA Sports FC 25 and PlayStation branded step-and-repeat wall.
Attendees in green-lit gaming booths play EA Sports FC 25 across a row of monitors, one holding up a phone in the foreground.
Two smiling women stand together against a wire-fence installation with a green LED ticker reading 'CLUB FOR' beside a ClubHouse plinth.
Crowd watches hosts on stage beneath a large 'Welcome to ClubHouse SYD AU 2024' screen amid green laser lighting in the darkened venue.
Football jerseys from Real Madrid, Barcelona, Atletico Madrid, Valencia, Betis and Villarreal hung on a wire fence beneath a red LED 'La Liga' sign.
Heritage Electricity Substation No.164 building glowing green from within at dusk, the FC ClubHouse Sydney venue framed by bare street trees.
Black-and-white industrial venue interior with suspended geometric neon lights, an EA Sports logo wall and a lit 'Welcome to ClubHouse SYD AU 2024' sign.

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