Icon Eyewear: Brand & Website Campaign

Client:
Icon Eyewear
Key Team:
Creative Direction, Models, Hair & Makeup Artists

Full website and brand campaign production for Icon Eyewear, delivering a studio-led visual identity across digital platforms. The project encompassed creative direction, lighting design, and model casting, with end-to-end execution to establish a refined and contemporary brand aesthetic aligned with the company's positioning in the optical retail space.

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Smiling model with long dark wavy hair in a black tank top rests a hand under her chin, wearing gold rings and bracelet in a bright studio.
Extreme close-up of two women's faces side by side, highlighting their eyes, long lashes and glowing skin in warm light.
Two models pose close together, one in a black top resting a ring-adorned hand on the other's shoulder in a soft-lit studio.
Model in a white ribbed top rests a hand under her chin, gazing at the camera with a small stud earring in a bright studio.
Tight close-up of two women's cheeks pressed together, their eyes and smooth skin in focus under warm lighting.
Two models pose cheek to cheek against a white backdrop, one in a white long-sleeve top and one in a black tank with a gold necklace.
Close portrait of two young women pressed cheek to cheek looking at the camera, in black and white tops against a pale background.
Four white daily contact lens blister packs lined up against a textured beige plaster wall, coloured lenses visible inside.
A diagonal row of white daily contact lens boxes with pastel gradient ends arranged on a neutral beige surface.

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